Vancouver
Bandits
My current role with the Vancouver Bandits includes ideating, producing and publishing high-quality social content and developing innovative content plans, while also supporting various marketing and sales efforts
My goal when creating content is to both resonate with current fans and reach new audiences, with inspiration coming from trends and original ideas.
TikTok
Long-Form Content
By using the Bandits’ digital platforms to tell the stories of our players and individuals within the basketball community, long-form content helps humanize the Bandits brand and strengthens the connection that the team has with fans and the wider online community.
The following examples below were shot, edited and produced by me.
Local Basketball Community Storytelling
Video piece that highlights local basketball referee Karn Dhillon and his efforts to raise money for cancer research.
Player-focused Storytelling
Player-focused interview highlighting Giorgi Bezhanishvili and his journey fleeing war in Eastern Europe to pursuing pro basketball and his influence on fellow countrymen.
Long-Term Social Media Campaigns
BC High School Basketball Provincial Championships
The BC High School Basketball Provincial Championships are one of the largest amateur sporting events in the country, featuring nearly 400 games over the span of two and a half weeks. As part of my team's sponsorship of the tournament, we were obligated to post every Player of the Game on our Instagram platform.
By developing a comprehensive content and posting strategy for Instagram for the event, I produced 413 graphics and published 77 posts within a 12-day period. This generated over 1,000,000 impressions, a 25% follower increase and exposed our brand to a wide audience within a key, under-tapped demographic of 13-17 and 18-24.
Powell River
Kings
During the course of my role with the Powell River Kings from Sept. 2020 to Aug 2021, I was responsible for managing the team’s social media accounts, including Instagram, Twitter and Facebook. I also launched the team’s TikTok account.
Short Form Video Content
Social Posts + Copy
