Athlete Marketing
While building a team's brand is essential, the individual athlete's story is just as crucial. I have had the opportunity to work alongside with high-profile athletes and sports personalities, earning their trust to help them build their personal brand and media.
My work with athletes include media capture and editing, content and graphic creation, and leveraging social media to help launch professional careers.
Tristan Jass
Ahead of the 2025 CEBL season, the Vancouver Bandits signed high-profile basketball content creator Tristan Jass.
Upon his signing, the Bandits gained +8k new followers and generated 7M impressions alone across his first two games with the team. His multi-part docu series has accumulated nearly 3M views on YouTube.
Below are some samples of social content, videos and graphics I produced for Tristan and his team to help promote his stint with the Bandits.
Signing Announcement
+8K new followers, 1.1M+ impressions across all team platforms, mentions on Overtime + House of Highlights
Graphics I designed for use on Tristan's social platforms to announce his signing
Graphic I designed for use on team social platforms to announce his signing
Follow Up Content
Training Camp, Media Day and Game Action
24M+ impressions generated across all platforms during Jass' stint (April 17-May 10), including >7M impressions alone during his debut game
Connor Bedard + company
During the 2024 NHL offseason I teamed up with various Vancouver-area players, including NHLers Connor Bedard, Macklin Celebrini, Sam Reinhart, Mat Barzal, Kent Johnson, and others in the minor-pro, collegiate and junior ranks.
I joined players for weekly scrimmages to record and edit video and photo footage for the purpose of reviewing their ice times.
